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PCC | Marketing Management | Region: Global

      

     
       
       
       
       

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About course


Equip yourself for your next move. A marketing manager education program teaches the knowledge and techniques required to determine the potential market for a specific product.

PCC "Marketing Management" allows you to get an insight in your strengths and weaknesses as a marketing manager and as a leader. Apart from this unique opportunity for self-development, you will also gain a solid foundation in the principles of leadership and how to better manage your team. The business development track will deepen your understanding of business fundamentals.
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For whom?


Thiscourse  targets current executives and would-be executives. As well as all executives who need to understand management fundamentals.
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Why this course?


This Course provides you with the knowledge and skills to increase your effectiveness as a manager and improve corporate performance. Through this programme, you and your fellow participants will gain the confidence to become outstanding business leaders.
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Key Details


  • Type: intensive programme
  • Length: 2 month
  • Start: 14th/28th date of every month
  • Language: EN | RU
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Course Structure


1. OP10PE | Personal efficiency

  • Time management
  • Communication skills
  • Leadership
  • Management without stress

2. OP11M | Marketing

  • Basics of marketing
  • Customer Relationship Management
  • Life cycle and product positioning
  • Promotion

3. OP13SM | Strategic marketing

  • Marketing Strategies
  • Positioning
  • Industrial marketing
  • Marketing research

4. OP14IC | Competitiveness increase

  • Brand
  • International Marketing

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Tuition fee: €199


  • Our fees include study materials and assessment;
  • All you need is a computer or laptop and a broadband internet connection, and we’ll provide the rest;
  • As well as course materials, you’ll have access to online resources including videos and additional programme components relevant to your course.
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Entry Requirements


All our courses have the same minimum entry requirements for taught our programmes. You may also be required to provide evidence of your English language proficiency.

  • You are expected to have minimum one years or more of full-time work experience;

If you do not meet our formal entry requirements, but still feel you can demonstrate the ability to complete the course successfully, you may still be accepted onto a course. Each application will be considered on its merits.

Graduation Documents: 

Participants who successfully complete the programme will be awarded:.

  • Professional Certificate in Marketing Management delivered by The Management & Marketing Universal Business School () - Digital Copy
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  • Professional Certificate in Marketing Management delivered by The Management & Marketing Universal Business School () - Hard Copy (Optional)
     

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How you will study


We have a unique approach to learning, which focuses on bringing theory to life, giving you the skills and insight you need to really make a difference. Duration of the programme is 2 month remote-session divided onto 2 weeks modules. Every module should be submitted with appropriate test, that you are to provide online for checking up.

For your studies you will just need your computer/tablet/smartphone with Internet access. Digital − the new normal in business − will strengthen your learning process. Our MMU Smart Education platform grant you access to all of the learning materials anywhere and anytime.
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Key Benefits & Takeaways


  • Capture many key learning points;
  • Broaden your horizon and gain a well-rounded business acumen;
  • Gain exposure to best practices and benchmarks beyond your industry;
  • Discard outdated approaches and learn up-to-the-minute strategies;
  • Sharpen your ability to make decisions in a complex business environment;
  • Go from ideas to action with practical exercises and group project;
  • Take away effective tools and processes for immediate impact on the job;
  • Boost the equity of your CV and LinkedIn (or other social media) profile.

If you have any questions related to our programmes or application procedures,
we are here to help you.

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